Paul Baines | Professor of Political Marketing and Associate Dean | University of Leicester
Paul Baines is Professor of Political Marketing and Associate Dean (External Relations) at the University of Leicester, and Visiting Professor, Cranfield University. Paul has delivered undergraduate, postgraduate and executive courses and classes in universities around the world, including in USA, Canada, Malaysia, Sweden, Finland, Ireland, Holland, Saudi Arabia, and the UAE. He is a Fellow of the Market Research Society (MRS) and the Institute of Directors. For over two decades, Paul’s research has particularly focused on political marketing, public opinion, and propaganda. He has co-written and co-edited 20 books on marketing topics, including the best-selling Marketing now in its 5th edition with Oxford University Press. Paul’s consultancy work includes experience working with government departments on strategic communication research projects, as well as with many small, medium, and large private enterprises, including Glassolutions Saint-Gobain, IBM, 3M, and many more. Paul is a regular commentator in both the press and broadcast media on political marketing topics. He is director of Baines Associates Limited, a strategic marketing/research consultancy and a non-executive Director of the Business Continuity Institute, a professional body for organizational resilience executives.